Mobile AppsThe University Communication department at Ohio State has developed multiple mobile apps to engage various university stakeholders. The video below provides an overview. (Background music is the Ohio State Battle Cry.)
Ohio State offers the following apps (App descriptions taken from www.osu.edu):
OSU Mobile: The official Ohio State app. designed to primarily with current students in mind. Features include your grades, class schedules, location-based navigation, real-time bus locator, events and more! Tour OSU: Prospective students and families can explore the campus and learn about our unique programs, culture and sports teams through a self-guided tour. O-H-I-O: "O-H-I-O" makes it easy to share your "O-H-I-O" photos taken anytime, anyplace. Buckeye Stroll: Take a walk through Ohio State University history using Buckeye Stroll, a location-aware mobile application developed by the OSU Libraries. Buckeyes Unite: This official OSUAA app helps you connect with fellow Ohio State fans like you. ParkMobile: Visitor parking on campus is easy with ParkMobile. Park at a surface lot and pay from your phone in just a few taps. You can even extend your meter's time directly from the app. Class Above the Rest So how has Ohio State distinguished its mobile apps from others? These solutions 1. solve problems, 2. get inside the mind of the user and 3. have the "end in mind." - all critical for a useful, successful mobile app according to the Mobile Marketing Association. The Ohio State mobile apps have been thoughtfully designed with the target audience in mind. Whether trying to 1. provide the necessary information to prospective students and parents, 2. allow students to navigate the large campus or gain academic information, or 3. sustain the Buckeye spirit and energy with alumni - these applications addresses the needs and wants of their various constituent groups. |